Optimize for Growth, Not Algorithms
Search visibility for the AI era.
We help growth-minded companies get discovered across AI and search.
Trusted by growth teams at
Pinwheel is a search visibility agency.
We help brands get found, trusted, and recommended across search and AI.
What we do
Built on two decades of enterprise search experience.
Four connected disciplines, run by people who have done the work: no juniors, no hand-offs, no diluted strategy.
Strategy
Strategic Consulting
Senior strategy, roadmaps and operating cadence. We set the direction before tactics are chosen.
Content
Content Engineering
Your expertise engineered into citation-worthy assets built in your voice, grounded in your data.
AI Search
Answer Engine Optimization
Visibility across AI answers and search, on the questions that actually drive revenue.
Generative Search
Generative Engine Optimization
Being the source generative engines cite: earned mentions, structured evidence and the authority signals models weigh.
Selected engagements
Proof, not promises.
SaaS · Series B
A brand-new site to 200K monthly visitors in two years.
200K
monthly visitors
Read the case →
Healthcare · Enterprise · Series C
Became the source AI engines cite for high-intent health questions.
#1
cited source, core questions
Read the case →
FinTech · Payments
A stagnant fintech site taken to #1 in its most competitive terms.
#1
competitive ranking
Read the case →
Insights
Research from the work.
Our own studies, experiments and observations on how search and AI actually behave.
Research · 100 homepages
94% of B2B SaaS Homepages Prove They're Credible. Only 13% Say Who They're For.
Explainer · embeddings
How a Machine Sees Meaning
Analysis · chunking
The Paragraph Is the New Page
Let's talk about your visibility.
A direct conversation about where you stand today, and what it would take to lead.
Start a conversation