Search visibility for the AI era.
We help growth-minded companies get discovered across AI and search.
Pinwheel is a search visibility agency.
We help brands get found, trusted, and recommended across search and AI.
Built on two decades of enterprise
and SMB search experience.
We connect our experience in the constantly changing search landscape to business outcomes. If you want search marketing with ROI as the main focus, you are in the right place.
Strategic Consulting
We deliver strategy, roadmaps and help manage operating flow. We set the direction before tactics are chosen.
Content Engineering
We take your expertise and engineer it into citation-worthy assets built in your unique voice, based in your data, adding information gain to the web.
Answer Engine Optimization
Growth and visibility across AI answers and search, on the prompts that truly drive revenue.
Generative Engine Optimization
Being the source generative engines cite: earned mentions, structured evidence and the authority signals models weigh.
Proof, not promises.
A brand-new site to 200K monthly visitors in two years.
Became the source AI engines cite for high-intent health questions.
A stagnant fintech site taken to #1 in its most competitive terms.
Research from the work.
Our own studies, experiments and observations on how search and AI actually behave.
94% of B2B SaaS Homepages Prove They're Credible. Only 13% Say Who They're For.
How a Machine Sees Meaning
The Paragraph Is the New Page
Let's talk about your visibility.
A direct conversation about where you stand today, and what it would take to lead.
Start a conversation